Web Design and Development

We can create a website using website builders like Wix, Squarespace, or WordPress, or build a custom website. Here are the basics steps we take:

Planning and research: The first step is to plan the website’s purpose, target audience, content, and functionality. This includes creating a sitemap, wireframes, and mockups that show the website’s layout and navigation. We also need to research your competitors and target audience to identify their needs and preferences.

Choose a technology stack: Next we choose a technology stack that includes the programming languages, frameworks, libraries, and tools you’ll use to build the website’s front-end and back-end components.

Build the back end: The next step is to build the website’s back-end components, including the server, database, APIs, and other server-side functionality. This involves choosing a programming language, developing the website’s architecture, writing code for the features and functionality, debugging and testing the code, deploying the code to a server, and monitoring and maintaining the website’s back end.

Build the front end: Once the website’s back-end components are completed, you can start building the website’s front-end components. This involves choosing a front-end framework, writing HTML markup, CSS styles, and JavaScript code, optimizing the front-end performance, testing the website’s front end, deploying the front-end code to a server, and maintaining and updating the website’s front-end components.

Integrate the front end and back end: The next step is to integrate the website’s front-end and back-end components to enable seamless communication between the two. This involves creating and using APIs to enable data exchange and communication between the front end and back end.

Testing: The next step is to test the website thoroughly to ensure that it works as intended, is easy to use, and provides a great user experience. This includes functional testing, performance testing, usability testing, and compatibility testing.

Launch the website: After testing is complete, you can launch the website to the public. This involves deploying the website to a production server, configuring DNS settings, and setting up SSL certificates.

Having a good website is crucial for any business or organization to establish a strong online presence and effectively reach their target audience. A well-designed website can help build credibility and trust with potential customers and clients, while providing a convenient platform to showcase products, services, and information. A website that is user-friendly, visually appealing, and optimized for search engines can ultimately lead to increased traffic, engagement, and conversions.

SEO

SEO (Search Engine Optimization) is the practice of improving the visibility and ranking of a website on search engine results pages (SERPs). Here is how it works.

Keyword research: The first step is to conduct keyword research to identify the most relevant and high-volume keywords related to your business or website. We will do a competitive analysis to determine what the top ranked websites are doing in your industry. We also have access to tools that help us identify the highest value keywords to target.

On-page optimization: Once we have identified the target keywords, we will optimize the website’s content, structure, and HTML tags to ensure that they align with the keywords. This includes optimizing the title tag, meta description, header tags, URL structure, content, and images.

Technical optimization: we will also need to optimize the website’s technical aspects to ensure that it is crawlable, indexable, and mobile-friendly. This includes optimizing the website’s robots.txt file, sitemap, website speed, and mobile responsiveness.

Off-page optimization: Create high-quality backlinks from other authoritative websites to improve the website’s authority and ranking. This involves creating high-quality content, guest posting, broken link building, and other link building strategies.

Local SEO: If your business operates locally, you need to optimize the website for local search by creating a Google My Business profile, optimizing the website’s content for local keywords, and building local citations.

Content marketing: Many people underestimate the value of good content. We will help you create high-quality and engaging content that is optimized for the target keywords and provides value to the users. This includes blog posts, infographics, videos, and other types of content that align with your business goals.

Analytics and tracking: The most important step is tracking and analyzing the website’s traffic, user behavior, and other important metrics to identify areas of improvement and make data-driven decisions. We start to see what is working and what isn’t working so we can optimize performance.

It is important to note that SEO is an ongoing process that requires continuous optimization, monitoring, and updates to keep up with the changing algorithms and user behavior.

PPC Advertising

PPC (Pay-per-Click) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Here is a basic outline of the process.

Defining your campaign goals: The first step is to define your campaign goals, such as increasing website traffic, generating leads, or boosting sales. This will help you determine the type of campaign, target audience, and bidding strategy.

Choose the right PPC platform: There are several PPC platforms available, including Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads. You need to choose the platform that aligns with your campaign goals and target audience.

Conduct keyword research: Conduct keyword research to identify the most relevant and high-volume keywords related to your business or product. Using research tools like Google Keyword Planner, we can find keywords that align with your campaign goals. It important to note the keywords search volume, competition levels and average cost per click.

Create ad groups: We will then create ad groups based on the keywords identified in the previous step. Each ad group should contain keywords that are closely related to each other and have a similar search intent.

Create ad copy: We create ad copy that is compelling, relevant, and aligned with the campaign goals. This includes writing a catchy headline, a concise description, and a clear call-to-action.

Set up targeting options: Set up targeting options to ensure that your ads are displayed to the right audience. This includes selecting the location, language, age, gender, interests, and behaviors of your target audience.

Set up bidding strategy: We will work with you to set up a bidding strategy that aligns with your campaign goals and budget. This includes selecting the bidding model (e.g., CPC or CPM) and the maximum bid amount.

Launch your campaign: Once all the previous steps are completed, you can launch your campaign and monitor its performance. This involves tracking the ad spend, clicks, impressions, conversion rate, and other important metrics.

Similar to SEO it is important to note that PPC advertising is an ongoing process that requires continuous optimization and updates to keep up with the changing market trends and user behavior.

Social Media Management

Our social media experts don’t just publish content to garner likes and views. We publish informative content that serves a purpose. Here are some of the things we offer.

Social Media Management

• Monthly Social Posts Scheduling
• Monthly Post Genre Scheduling
• Social Community Management (Query + Comment Responses)
• Social Page Optimization (Cover Photo, About Section, Display Picture and more)
• Monthly Statistical Reporting
• Account Management
• Brand Guidelines Assessment

Social Media Posting

• Basic photo posting
• Stories posting
• Carousel posting
• Boomerang posting
• Video / Reel posting
• Media creation (custom posts, video creation, photo editing)